The Päijänne Natural Heritage Foundation (PLUPS) is changing its name. At the same time, the Foundation is expanding and enhancing its activities to promote conservation efforts. The Foundation will continue its work as a defender of biodiversity under the new name “Foundation for Better Nature”. With this name change, the Foundation aims to further emphasize its role as a protector and developer of Finnish nature.
Päijänne Natural Heritage Foundation is now the Foundation for Better Nature
“Our new name better reflects our goals and values. We want to work for biodiversity and ensure that future generations can also enjoy a clean and thriving environment,” says Markku Kaloniemi, Chair of the Board.
The Foundation has also renewed its visual identity and is launching support product sales to accelerate conservation efforts. For example, highly anticipated nature gift cards are now available as proof of donations made. All collected donation funds will be used for acquiring protected areas.
“Our new site has also been updated to support the Foundation’s evolving activities. The new visual identity allows for a wider variety of fundraising methods to acquire conservation areas,” says Niko Nappu, Executive Director of the Foundation for Better Nature.
The foundation will continue its active work in acquiring conservation areas, safeguarding biodiversity, and increasing environmental awareness. The new name communicates the broader impact of the foundation and invites everyone to join the effort to protect nature. We welcome individuals, businesses, and organizations to participate in conservation initiatives.
For more information and interview requests:
Niko Nappu, Executive Director
niko.nappu@plups.fi
+358 50 511 6933
Partnerships:
Pepe Forsberg
pepe.forsberg@plups.fi
+358 50 552 2588
Foundation for Better Nature is a non-profit foundation funded by donations. Since 2008, the foundation has protected Finnish nature by acquiring forests and wetlands for conservation. Through its work, the foundation addresses challenges related to climate change, biodiversity loss, and habitat destruction.
Help us protect nature by making a donation!
Donation account: FI39 1745 3000 1629 92 (NDEAFIHH)
Recipient: PLUPS
Message: Specify if you wish to target your donation to a specific cause.
Fundraising permit: RA-2020 / 701
